“Bury the Lead” Press Kit

If you are a bookstore, library, or organization that has booked Archer for a speaking engagement, download the promotional pieces below to advertise his appearance.  Thanks for working to make it a success!

The Basics

• Send the Press Release to local newspapers, radio & TV stations,
• Post on community calendars — print and online,
• Customize the Appearance Sign and distribute it to local libraries,
• Post a feature on your website and your store’s event calendar,
• Hang signs throughout your store at least 3 weeks before the event,

Please be sure to order enough books ahead of time and have them prominently displayed in the store.

When ordering, think about the holidays–Archer will be glad to sign extra stock so you’ll have autographed copies throughout the busy season.

Press Kit Items

“Bury the Lead” Event Poster


Print out copies of the poster, add the date, time & location.  To download, click on link and save file to your computer, then double click to open file.




Full-color Bury the Lead cover in hi-res JPG format. Click on link and save file to your computer.




Archer Mayor BioArcher Mayor Bio: This is suitable for adapting to use as an introduction at your event (download as Word document)
Archer Mayor Event Press ReleaseArcher Book 29 “Bury the Lead” Event Press Release to customize with your event details and send to local media (download as Word document)

Full-color Author Publicity Photo of Archer print quality in hi-res JPG format. Click on link and save file to your computer.