2013 Appearance PosterIf you are a bookstore, library, or organization and have booked Archer for a speaking engagement, you can download this press kit to use to advertise his appearance.
In order to make your appearance by Archer a success, please be sure to take advantage of the press kit. Send the Archer Appearance Press Release to as many local newspapers, radio stations, tv stations and community calendars as possible. Customize the Appearance Sign and distribute it to local libraries. Post a feature on your website and your store’s event calendar. Make sure you have lots of signs throughout the store at least 3 weeks before the appearance. And please be sure to order enough books and have them prominently displayed in the store with a sign announcing the event for 2-3 weeks prior. When ordering, think about the holidays–Archer will be glad to sign stock so you’ll have autographed copies through the busy season.
This press kit contains:
Archer Mayor Appearance Sign (1mb PDF). Print out several copies of this sign, add your event date, time & location, and post them throughout your store/venue/community.
Archer Mayor Bio: a short biography of Archer suitable for adapting for the introduction at your event (Word document)
Archer Appearance Press Release you can customize with your store’s details and send to local media (Word document)
Full-color Author Publicity Photo of Archer print quality in hi-res JPG format.
Full-color Three Can Keep A Secret cover print quality in hi-res JPG format.