If you are a bookstore, library, or organization and have booked Archer for a speaking engagement, you can download this press kit to use to advertise his appearance.
In order to make your appearance by Archer a success, please be sure to take advantage of the press kit. Send the press release and calendar listing to as many local newspapers, radio stations, tv stations and community calendars as possible. Create a flyer using the photo and distribute it to local libraries. Post a feature on your website and your store’s event calendar. Make sure you have lots of signs throughout the store at least 3 weeks before the appearance. And please be sure to order enough books and have them prominently displayed in the store with a sign announcing the event for 2-3 weeks prior. When ordering, think about the holidays–Archer will be glad to sign stock so you’ll have autographed copies through the busy season.
This press kit contains:
Archer Mayor Appearance Sign (2mb PDF). Print out several copies of this sign, add your event date, time & location, and post them throughout your store/venue/community.
Full-color publicity photo of Archer print quality in JPG format.
Author bio: a short biography of Archer suitable for adapting for the introduction at your event (Word document)
A press release you can customize with your store’s details and send to local media (Word document)
Download the Entire Archer Mayor Press Kit in a small ZIP file (less than 2mb).
This file contains all the items above along with:
- A calendar listing ( Word document (.doc), Rich Text Format (.rtf) or PDF (.pdf). you can customize with your store’s details and send to community calendars in local media.
- Images of Archer’s recent book covers including: Red Herring, The Price of Malice, The Catch, and the paperback of Chat, for use in your advertising, in-store signage, your newsletter and on your website.
- JPEG image of Archer’s first audiobook cover, Open Season, for use in your advertising, in-store signage, your newsletter and on your website.
- A nifty PDF of critical praise for the Joe Gunther mystery series.
